B2B Websites Find Alternative to Google AdSense, Yahoo! Partner Network
NetLine's RevResponse.com Offers More Monetization Options and Higher Payouts for Web Publishers
Press Release (01-09-08)
LOS GATOS, CA (January 9, 2008) — Online B2B publishers are monetizing their traffic better by offering free industry-specific content to their users. In providing valuable content to their audience, these publishers are generating revenue through NetLine Corporation's RevResponse.com partnership program which gives Web publishers free content and pays them for sharing it with their audiences.
Unlike Google AdSense, RevResponse.com helps publishers monetize their websites through contextual offers that their audiences will find valuable as opposed to text-based, sidebar-placed ads found with AdSense and similar programs.
"RevResponse from NetLine has helped us diversify our revenue stream," said J. Christian Hesketh of Ion Channel Media Group Ltd., a RevResponse partner. "We have experienced high payouts for each successful lead and our visitors appreciate the opportunity to receive free, high quality publications tailored to their interests. The RevResponse program is a win-win for both our bottom-line and for our site visitors."
The touch points for revenue generation on RevResponse.com include contextual widgets, branded content catalogues, newsletter templates and XML feed options. While most B2B lead-generation platforms present advertisements to users, RevResponse.com presents audience targeted content that is free.
"RevResponse.com has evaluated the existing B2B lead generation models and has created a program focused on publisher's needs," said Robert Alvin, CEO of NetLine Corporation. "Rather than offering just ads, we offer free content; instead of one ad widget, we have several ways for publishers to generate revenue online."
"Presenting free subscriptions to my qualified visitors generates a high subscription rate. The income outperforms similar partner opportunities by far," said Reto Mueller, Organic-Chemistry.org, another RevResponse.com partner.
One of the greatest benefits of the RevResponse program is that publishers are able to retain their audience. Instead of presenting clickthrough ads, the RevResponse content catalogue creates thousands of additional web pages within a publisher's site which increases the publisher's monetization potential without losing its audience to another site.
The success of RevResponse.com has translated across the board, not just to its clients but to its growing list of over 4,000 plus partner sites inclusive of NetLine's own TradePub.com
"In addition to the online publisher benefits of the network, NetLine's Lead Generation business offers a competitive advantage in quality and quantity of leads for our B2B advertising clients," said Alvin.
About RevResponse.com & NetLine Corporation
RevResponse.com is owned by NetLine Corporation, a premier provider of online lead-generation and marketing services for B2B Advertisers, Marketers, and Publishers, specializing in delivering high-quality leads and maximizing results. Founded in 1994 as the first online subscription services provider for B2B publishers with TradePub.com, NetLine enables business marketers and publishers contextually relevant positioning and promotions of their content through its distribution network of more than 4000 sites across 33+ industry verticals. NetLine's many successful Client and Agency relationships include IBM, Juniper Networks, Microsoft Corporation, NeoOgilvy, and Universal McCann, among others. NetLine is privately held and headquartered in Los Gatos, California.
NetLine's many successful client and agency relationships include Juniper Networks, IBM, Sage Software, Microsoft, Autodesk, Taunton Publishing, and CMP, among others. Founded in 1994, NetLine is privately held and is headquartered in Los Gatos, California. For more information, please visit www.netline.com or call 888.515.3237.