NetLine Corp Continues Strong Growth with Expansion of Its B2B Online Publishing Network
Attributes Success to Innovation and Adaptability
LOS GATOS, CA (March 11, 2008)
— Founded in 1994 before the dot-com boom, and living on long after the technology bubble burst, Los Gatos-based NetLine Corporation has persevered through the oftentimes unpredictable tech world and inconsistent economy. The privately-owned performance-based integrated marketing company has been steadily increasing its revenues for nearly fifteen years and is poised for rapid growth by once again expanding its products and services.
NetLine Corporation initially made its mark with TradePub.com, the first online subscription service provider for B2B magazine publishers. Later email and database marketing products were added as a way to adapt and survive a rapidly changing post bubble environment. Early this year, NetLine released, RevResponse.com, its latest promising innovation
NetLine's RevResponse.com is a portal that provides online B2B publishers a cutting edge resource to generate new revenue streams and provide their users valuable free content. It provides an easy to use interface to access contextual widgets, branded content catalogues, newsletter templates, and XML feed options, while enabling seamless integration to their sites. RevResponse.com publishing partners are finding that it is a better alternative to Google AdSense and Yahoo! Partner Network. Initial partners report over a 200% increase in profits in comparison to typical ad networks, pointing to another NetLine success.
"Our approach is straightforward," said Robert Alvin, CEO and Founder of NetLine Corporation, "We keep innovating and developing new technology so that our products and services stay positioned correctly for
today's market and ahead of our competition."
Over the last four years NetLine's headcount has grown from fifteen to over fifty with revenues increasing over 300%. The key to this steady growth, Alvin says, is adaptability.
"We've re-positioned ourselves numerous times over the years and learned throughout the process," said Alvin. "We sell based on what we do best within the market opportunities available, and fortunately for us, online advertising is a continually growing market." In 2006, internet advertising was a $17B industry, up 35% from the year previous, and lead generation alone was its fastest growing segment up 76%.
NetLine is ready to take on whatever economic conditions may come its way and Alvin is confident that NetLine's services will stay in high demand. "We've reached the point of having a global economy, which has opened the doors for infinite possibility," he said. "Our clients continue to focus on revenues, whether through increasing sales to emerging countries or to capitalize on the weak dollar. Our RevResponse.com network will enable them to pursue their objectives."
NetLine Corporation is a leading B2B performance-based integrated marketing company that provides online lead generation and marketing services for Advertisers, Marketers, and Publishers through NetLine's Innovative technology and expansive distribution platform. Advertisers and Marketers are enabled to deliver their content to targeted niche audiences via contextually relevant positioning and promotions. NetLine's many successful client and agency relationships include IBM, Juniper Networks, Microsoft Corporation, Neo@Ogilvy, SAP, and Universal McCann, among others. NetLine was founded in 1994 and is privately held and headquartered in Los Gatos, California. For information visit http://www.netline.com
or call 888.515.3237.