Synapse Group Partners with NetLine Corporation to Monetize and Grow Audience
LOS GATOS, CA
- Synapse Group, Inc.
, a Time Inc. company, has partnered with NetLine Corporation
, the number one BtoB multi-channel advertising network, to expand upon the existing suite of monetization and targeting solutions available to their clients. The partnership creates synergies that will increase revenues and grow the audiences for both companies.
"We are extremely excited about the opportunity to partner with the Synapse Group and bring our proprietary technology to their business," says Robert Alvin, NetLine Corporation CEO and Chairman. "Combining our targeting, monetization, and scalable processes with the Synapse Group's large and valuable portfolio will open up amazing opportunities for new growth for both of our companies."
Partnering with NetLine will allow Synapse's audience to access additional content, products, and offers currently distributed through NetLine's multi-channel network to expand their BtoB business. This access will enable Synapse to explore exciting new ways to monetize and grow their audience, while gaining additional audience insights. Synapse is the leading provider of services to publishers of consumer magazines in the United States.
Synapse Senior Vice President Mike Wright on the partnership: "Given the Synapse Group's continued commitment to connecting people, publishers and brands with innovative marketing programs, our partnership with NetLine only enhances those capabilities and allows us to offer even more services and value to our core customer base."
The partnership will expand the NetLine network's reach, giving clients access to professionals already engaging with the expansive portfolio of Synapse and their partners. Supporting this new audience through these popular and influential brands will further demonstrate NetLine's ability to deliver a customizable and scalable technology platform.
About NetLine Corporation:
NetLine Corporation is the number one content syndication lead generation provider aimed at driving buyer engagement, customer lead acquisition and sales pipeline performance. Its AudienceTargeting™ technology and global multi-channel network of more than 15,000 website properties enable B2B marketers to reach a diverse audience of more than 125 million business professionals across 300 industry sectors. NetLine's multi-channel content delivery model allows for brand customization, content adaptation and flexible market access through publisher websites, expert blogs, email, search engines, social media networks, e-newsletters and mobile. Founded in 1994, NetLine is privately held and headquartered in Los Gatos, California, with operations around the globe. For more information, visit www.netline.com
About Synapse Group, Inc.:
As a division of Time Inc., Synapse Group leverages powerful media brands to deliver customized solutions that achieve our clients' marketing objectives. For the past 20+ years, our innovative programs have helped some of the world's largest consumer brands strengthen their customer relationships and their bottom lines. Synapse Group, Inc. is based in Stamford, CT.