NetLine Leverages Internet Marketing Services to Raise Funds for Disaster Relief
Proceeds will be donated to the United Way's September 11th Fund
Press Release (10-01-01)
BOULDER CREEK, CA (October 2, 2001) — NetLine Corporation, a San Francisco Bay Area-based Internet marketing services provider, today announced that it will donate $1 for each qualified magazine subscription placed through a special "disaster relief" version of its customer acquisition website for the publishing industry, Tradepub.com. The site offers over 200 free trade publications to qualified businesses and their employees.
NetLine will use its email marketing system to notify Tradepub.com's 60,000+ members about the special donation site, located at http://relief.tradepub.com. The company will also employ referral marketing techniques to drive additional traffic to the site, encouraging existing Tradepub.com members to "tell a friend" about the subscription and donation program.
One hundred percent of the money raised will be donated to The September 11th Fund, a joint venture between the United Way and The New York Community Trust. Contributions to the fund are used to help respond to the immediate and longer-term needs of the victims, their families, and communities affected by the events of September 11. NetLine's pledge of $1 per qualified subscription, as well as the donation of Internet marketing services needed to drive the effort, is in direct response to the recent terrorist attacks of September 11.
"NetLine believes strongly in the work that The September 11th Fund is doing to help the victims of the recent terrorist attacks," said NetLine president and chief executive officer, Robert Alvin. "We wanted to contribute to their efforts in the best way that we could."
About NetLine Corporation
NetLine Corporation is a leading B2B performance-based integrated marketing company that provides online lead generation and marketing services for Advertisers, Marketers, and Publishers through NetLine's Innovative technology and expansive distribution platform. Advertisers and Marketers are enabled to deliver their content to targeted niche audiences via contextually relevant positioning and promotions. NetLine's many successful client and agency relationships include IBM, Juniper Networks, Microsoft Corporation, Neo@Ogilvy, and Universal McCann, among others. NetLine was founded in 1994 and is privately held and headquartered in Los Gatos, California. For information visit http://www.netline.com or call 888.515.3237.