Juniper Networks Adopts NetLine Marketing Central EMM Platform to Manage Online Marketing Initiatives
Enterprise Marketing Management ASP Platform Provides Single, Unified View of Marketing Activities
Press Release (10-07-04)
LOS GATOS, CA (October 7, 2004) — NetLine Corporation, the leading provider of critical e-marketing and e-mail delivery infrastructure services for Internet and Enterprise companies, today announced that Juniper Networks has adopted NetLine's Marketing Central EMM Platform, to manage and deliver branded online marketing campaigns. Marketing Central EMM platform is the foundation by which intelligent marketing initiatives solutions are operated. By leveraging the Marketing Central infrastructure, Juniper Networks gains a centralized system for managing and executing online marketing activities allowing it to have one, single unified view of marketing data across the enterprise.
"NetLine's Marketing Central is a good solution to help us cost effectively centralize and standardize our complex customer data while streamlining administrative tasks associated with managing, planning, and executing our diverse set of online marketing campaigns," commented Paula Reinman, director, corporate marketing, Juniper Networks.
With Marketing Central Juniper Networks can manage a multitude of marketing programs across multiple departments in one single system. Now, marketing data that was traditionally difficult to analyze, because different departments were using different systems, can be analyzed for cross program effectiveness. It also helps marketing do a better job of delivering higher quality leads to sales more quickly and efficiently.
"As more and more corporate customers use the public network as their primary source for marketing communications and sales transactions, the need has grown for an enterprise-class service supported ASP to deliver greater intelligence and control over the processes for managing and delivering marketing campaigns and customer interactions," said Robert Alvin, CEO and founder for NetLine. "Our goal is to pick up where expensive CRM tools leave off by helping manage ROI on marketing programs that will quickly indicate where marketing dollars should be spent. We're very pleased that Juniper Networks has selected NetLine and that it has confidence in our ability to manage its marketing data."
With the Marketing Central EMM platform, NetLine customers are able to implement an effective process and a long-term strategy for planning and executing marketing campaigns over the Internet. The service provides companies with real-time reporting and centralized management tools that reduce overall marketing campaign costs, streamline online marketing execution processes, and improve the level of expertise and infrastructure in delivering their corporate messages to their customers. Through NetLine's EMM subscription-based ASP model, there is less risk, quicker time-to-results, higher quality leads for sales, and better overall return on marketing dollars.
Marketing Central is built on top of a proprietary secure, fault tolerant Internet infrastructure and helps secure and deliver e-marketing campaigns to millions of customers and enterprises around the world. Through the Marketing Central EMM platform, NetLine helps companies throughout the United States, Europe and Asia develop successful E-Marketing strategies to consolidate and manage their growing number of customers' databases, extend message reach, and build trust and credibility to their customers online.
For more information on NetLine's EMM platform and E-Marketing Services, please go to http://www.netline.com.
About NetLine Corporation
NetLine Corporation is a leading B2B performance-based integrated marketing company that provides online lead generation and marketing services for Advertisers, Marketers, and Publishers through NetLine's Innovative technology and expansive distribution platform. Advertisers and Marketers are enabled to deliver their content to targeted niche audiences via contextually relevant positioning and promotions. NetLine's many successful client and agency relationships include IBM, Juniper Networks, Microsoft Corporation, Neo@Ogilvy, and Universal McCann, among others. NetLine was founded in 1994 and is privately held and headquartered in Los Gatos, California. For information visit http://www.netline.com or call 888.515.3237.