NetLine Corporation Appoints Werner Mansfeld President

Former Chief Financial Officer Promoted to Oversee Business Operations and Support Corporate Growth
Press Release (11-17-04)

LOS GATOS, CA (November 17, 2004) — NetLine Corporation, the leading provider of marketing automation and critical e-marketing infrastructure services, today announced the appointment of Werner Mansfeld as President. Mansfeld has been with NetLine for four years as Chief Financial Officer and will continue to act as the interim Chief Financial Officer. In his new role, Mansfeld will oversee business operations for the company's product lines, which include TradePub.com, ProSourceFollowing its successful April launch, RevResponse.com, NetLine's new web monetization service, reports thousands of B2B website publishers have applied as partners, and many are praising the service for its attentiveness and personality., and MarketingCentral offerings. Mansfeld brings to NetLine over 15 years of finance, operations, and e-marketing experience from companies such as HardwareStreet.com and International Game Technology.

"Our customers value performance-based marketing products and services which emphasize measurable ROI," said NetLine's Bob Alvin, CEO and Chairman of the Board. Mr. Alvin added, "As President, Werner's blend of finance and operations expertise will lend additional structure and leadership to propel NetLine's continued rapid growth."

"The company's significant revenue growth, up 44% over last year, and customer adoption rate, up 25% over last year, are a true testament to the value of the critical marketing infrastructure that NetLine provides," said Werner Mansfeld, president of NetLine. "I'm excited to be part of an executive team that is experienced and dedicated to providing the most valuable e-marketing platform available to enterprises. I intend to support the company's growth as we continue to add new customers and achieve revenue goals."

Prior to joining NetLine, Mansfeld served as vice president of finance, CFO and secretary for HardwareStreet.com, an Internet reseller of computer hardware, software and peripherals. In his role, Mansfeld developed financial and operational systems to support the rapid growth of HardwareStreet.com from less than $1 million in annualized sales to over $25 million in annualized sales. Prior to HardwareStreet.com, Mansfeld held the position of manager, new products and business alliances for International Game Technology, a provider of gaming machines and system products. Mansfeld holds an M.B.A from Golden Gate University, San Francisco, and a B.Com degree in Accounting from the University of Cape Town, South Africa.

About NetLine Corporation
NetLine Corporation is a leading B2B performance-based integrated marketing company that provides online lead generation and marketing services for Advertisers, Marketers, and Publishers through NetLine's Innovative technology and expansive distribution platform. Advertisers and Marketers are enabled to deliver their content to targeted niche audiences via contextually relevant positioning and promotions. NetLine's many successful client and agency relationships include IBM, Juniper Networks, Microsoft Corporation, Neo@Ogilvy, SAP, and Universal McCann, among others. NetLine was founded in 1994 and is privately held and headquartered in Los Gatos, California. For information visit http://www.netline.com or call 888.515.3237.