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"At SAP we consider accurate data to be the lifeline of our global marketing organization. NetLine's Lead Store provides us with the ability to monitor our 3rd party media campaigns at a holistic level. We get all of our campaign information summarized and organized so we can easily optimize future media purchases with the data they put at our fingertips. NetLine has saved our marketing managers hundreds of hours by handling our vendors and ensuring their responder data is accurate and complete."

Terri Jo Tatusko,
Online Marketing Manager
SAP America Inc.

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A COMPREHENSIVE LEAD DATA STORAGE SOLUTION

Lead Stor, Lead Database for Unified Lead Management
NetLine' Lead Stor lead management database solution provides marketers a central location to maintain lead records from multiple sources using a standard format. Lead Stor automates the import and validation checks of leads into a centralized management system where sorted leads can be exported to lead nurturing campaigns and other FA/CRM programs.

NetLine's Lead Stor ensures leads are routed efficiently to appropriate destinations and frees marketing resources from administrative tasks to focus on marketing strategy and tactics.

Data Reporting and Analysis Improves Program ROI
Calculating ROI for marketing activities is difficult, since you need a feedback loop from sales that is often not available. But our reports can calculate your cost-per-lead (or cost-per-response), which goes a long way toward helping managers know where to allocate marketing dollars.

Our technology provides tracking and reporting that can help you evaluate everything from brand building to ROI. And its flexibility allows you to create custom reports based on your specific goals.

The NetLine Value
Automated import and validation checks.
Centralized and secure management of your leads.
Automates administrative tasks.
Standardizes lead data format
Built in lead rating and data integrity checks.
Reporting and data analysis.
Automatic export and integration with other SFA/CRM databases.

Additional Information on NetLine's Lead Stor (PDF)

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