Intent data is more than just a trend; it's a seismic shift reshaping the industry.

As marketers, we've gained a new superpower: the ability to peer inside the minds of our buyers. And with these insights, we can create smarter content, dream-up richer engagement strategies, and foster unshakeable customer loyalty.

But we've only just scratched the surface. How can you unlock the power of buyer intent to create content and experiences that deeply resonate and drive action?

In this keynote session with Brett Kahnke, Principal Analyst of Revenue Operations at Forrester, you will learn:

• Why intent data has become a cornerstone of successful marketing
• Tips to level-up your use of intent data – beyond the typical use cases
• How to tackle the obstacles that often stand in the way of execution
• Insights to supercharge the impact of intent data on your marketing efforts

Your ultimate edge? How well you know your buyer.

With intent data, you open the doors to the minds of your audiences, illuminating insights into who they are, what they want, and when they want it.

But not all intent data is created equal, nor does it all shine with the same brilliance. How can you decipher the signals and win the race for a buyer's attention, time, and trust?

In this keynote session with Matt Heinz, Author and President and Founder of Heinz Marketing, you will learn:

• How to use intent signals to forge stronger connections with your buyers
• Tips to create personalized and captivating content experiences
• Ways to leverage consumption behaviors to guide your sales and marketing strategies
• How to distinguish between evidence, need, and intent signals – and why it matters

Your buyers have options, and they are in the driver's seat. How do you become their beacon – the one they instinctively turn to for answers, insights, and solutions?

In this session, you will learn:

• Strategies for creating irresistible content that captivates your buyers
• The importance of buyer-level insights to understand the voice of the customer
• Tips to enrich personalization and exceed expectations
• Steps to establish your brand as the go-to expert

It's not just you: Buyers everywhere are overwhelmed with content, and it is taking even longer to consume the content they do request. They're skeptical and have high expectations. How can convince them to become you transform a passive reader into an engaged and eager participant?

In this session, you will learn:

• The importance of community building as a business imperative, along with actionable steps to establish your own
• Strategies to compel your audience to actively engage with your brand and convert their interest into action
• Ways to nurture and strengthen the connections with your audiences
• Tips to create anticipation for the content you create

Only 8% of buyers are actively in-market. But you only see a mere 2% of a buyer's entire journey. With margins this slim, how can you optimize every buyer interaction while ensuring no opportunity slips through the cracks?

In this session, you will learn:

• Why you need transparency into your entire buyer's journey
• Strategies to use intent data for smarter prioritization, outreach, and follow-up
• Tips to increase and accelerate conversion of in-market buyers
• How Intercept drove success for their clients, showcasing 2 real-world examples of engaging, hyper-personalized campaigns

Demand for high-quality, personalized content is on the rise. But creating it relies more than ever on knowing who, where, and what's worth investing in. Are you ready to deliver what your buyers crave in 2024?

In this session, you will learn:

• Ways to take advantage of the rise in content consumption and demand
• How to choose the right content topics and formats to engage different personas
• The importance of timing and delivery to improve the effectiveness of sales dialogues
• The power of first-party buyer-level intent and engagement data to drive your strategies forward