In this report, MECLABS focuses on using mobile for B2B marketing. For marketers, it's critical to consider the needs of mobile users. Especially since, according to the Nielsen Company, smartphone users are projected to account for more than 50 percent of U.S. wireless subscribers by the end of the year.
This special report contains tips from a variety of MarketingSherpa resources, including case studies, interviews and how-to guides, edited down into an actionable piece that helps you improve your marketing performance right now.
It will show you:
- Why user stats and usability are important to your strategy
- How to design an efficient and user-friendly mobile site
- Tips for keeping things simple
- Ways to optimize mobile content for search
Enjoy these tips on how to make mobile a valuable part of your B2B marketing strategy!