1 MINUTE CASE STUDY: SERENA SOFTWARE SETS UP SUCCESSFUL, LONG TERM LEAD GENERATION CAMPAIGN

CHALLENGE

Serena Software provides Orchestrated IT solutions to the Global 2000. Serena's core purpose is to advance the business value of IT. Like many companies today, Serena faces the increasing challenge of reaching new prospects whose demographics precisely match its core customer target, especially difficult in today's fragmented mix of traditional and online media.
 

GOALS

The timely delivery of highly qualified leads to its sales team to maximize conversion rates
 
Target enterprise companies within the Engineering, finance, government, telecom and utilities industries

RESULTS

Serena Software initiated a year-long campaign with NetLine to generate leads using a content distribution program.
 
The relevance of the content in addition to NetLine's multi-channel network provided the unique filter, generating top quality leads for Serena in an efficient and timely manner.
 
NetLine succeeded in meeting monthly lead generation goals
 
Exceeded targeting goals for company size and preferred industries


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