Accelerating the Buyer's Journey: Reveal Intent with Content at the Point of Engagement
This two-part webinar focuses on how to develop content and optimize campaigns such that marketers can simultaneously uncover intent and accelerate the buying journey.
Natalie Stezovsky, VP at Influence & Co., discusses content creation and utilization best practices for each stage of the buyer's journey, including ways content can keep already engaged prospects moving through the funnel.
David Fortino, SVP Audience and Product at NetLine, will discuss how to maximize opportunities that result from that content, and how to accelerate the buyer's journey from a single campaign. He'll discuss a new approach that accelerates the funnel and delivers warmer leads from content; by layering in feedback from the target audience, marketers can uncover a prospect's readiness or ability to take action.