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2024 State of B2B Content Consumption and Demand Report

Bolstered by insights from 6.2 million first-party content registrations, NetLine's award-winning flagship report returns for its eighth edition. This comprehensive analysis delivers an unparalleled examination of buyer-level intent data.

B2B's premier annual report on content consumption has arrived, once again revealing the who, what, where, when, and why of buyer behaviors. In our eighth edition, NetLine has unearthed unique insights through first-party buyer engagement data, providing impactful findings and discoveries to more effectively reach key prospects and decision-makers.

The prior 12 months witnessed a 14.3% surge in demand—with 77% growth across the platform since 2019. For marketers wary of gated content, this signals a stronger-than-ever appetite for quality, gated B2B content amidst economic challenges.

The 2024 report analyzes these data points through various lenses, including:
  • Buyer Intent Matrixes
  • By People
  • By Company SIze
  • By Industry
  • By Format
The 2024 State of B2B Content Consumption and Demand Report delves into first-party data from real professionals engaging with genuine content within the most extensive B2B buyer engagement network. Elevate your marketing strategy to new heights and set the stage for a revenue-rich 2024 with strategies informed by precise, actionable data.
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