<< Back to the Newsroom

NetLine Corporation VP Audience Development to Present at Upcoming 'How to Cure the Content Headache' Webinar

In this Webinar, an expert panel discusses the content headache and how to cure it.

October 9, 2009 – NetLine Corporation, a leading B2B performance-based integrated marketing company that provides online lead generation and marketing services corporation, today announced that David Fortino, VP Audience Development, will present at the upcoming 'How to Cure the Content Headache' webinar on Wednesday October 14, 2009.

A recent DemandGen Report headline says it all: "Content Emerging as Critical Factor to Feed Successful Demand Gen Programs." x

BtoB marketers building lead nurturing programs and implementing marketing automation often learn the hard way that those ROI machines need to be fed with a robust set of content that speaks to different personas at different stages of the buying cycle.

In this Webinar, an expert panel discusses the content headache and how to cure it.

You'll learn:
  • How to perform a content audit to determine where to focus precious content resources now.
  • How to plan new (and repurposed) content that can be developed into multiple modes and "work overtime" right from the start.
  • Best practices for developing a content center that makes it easy for your potential buyers to get the information they need, when they need it – and improves your opportunities to engage with them.

About NetLine
NetLine Corporation is a premier provider of lead-generation and online marketing services for advertisers, marketers, and publishers, specializing in delivering high-quality leads and maximizing the results of customer interactions. NetLine goes beyond conventional online advertising and e-mail. Through NetLine's Lead Source, Sub Source, Email Marketing Services, and Enterprise Marketing Management Solutions, NetLine enables highly effective marketing programs throughout the customer acquisition and relationship lifecycle.

NetLine's many successful client relationships include Juniper Networks, Discreet, Taunton Publishing, and CMP, among others. Founded in 1994, NetLine is privately held and is headquartered in Los Gatos, California. For more information, please visit www.netline.com or call 888.515.3237.