Qualify Real Buyers.
Drive Real Pipeline.
Uncover and accelerate B2B demand with smarter lead qualification built for growth.
Bad Leads Go Nowhere. Let’s Change That.
Capture buying signals that move leads out of limbo and into pipeline.
NetLine helps B2B marketers qualify high-intent prospects faster, smarter, and with the exact insights sales
needs to act.
What Makes a Lead Highly Qualified?
A Highly-Qualified Lead (HQL) from NetLine goes beyond content engagement, pairing a buyer’s active interest with voluntarily-provided, self-declared responses about their priorities, challenges, and buying timeline.
While most leads stop at a download, HQLs reveal who’s ready, why they’re interested, and when to reach out.
HOW IT WORKS:
Set the Rules
Select from pre-written qualification prompts (HQL Access) or write your own (HQL Precision)—all aligned to your ICP.
Capture Real Buyer Intent
Every lead includes behavioral or declarative insights, so sales knows what the buyer wants, when they want it, and why they’re worth the follow-up.
Get the Leads That Fit
Only receive and pay for leads that match your exact criteria, enhanced by the signals that matter most to your team.
With NetLine HQLs, sales stops guessing and starts speaking to real buyers with real intent.
Two Products. One Goal: Pipeline.
NetLine HQL Access and NetLine HQL Precision help you reach in-market buyers with qualification built in. The difference lies in how and when those buyers raise their hands.
NetLine HQL Access
NetLine HQL Precision
USE CASE
Pipeline Discovery. Discover net new buyers
Pipeline Acceleration.
Accelerate known prospects.
KEY BENEFIT
Capture net-new insights from buyers who have
declared a need
Qualify engaged buyers in real time as they consume your content
KEY BENEFIT
Capture net-new insights from buyers who have
declared a need
Qualify engaged buyers in real time as they consume your content
GATED CONTENT READY?
No content required
Yes—you have a gated asset ready to promote
BUYER REACH
Reach buyers who haven't interacted with your brand
Engage buyers who have consumed your content
SALES ENABLEMENT
Requires more context (buyers don’t know your brand yet)
Easier handoff (buyers have already engaged with at least one of your content assets)
BEST FOR...
Market research, outbound campaigns, early-funnel acceleration, net new
Content syndication,
persona targeting,
mid-bottom-funnel
qualification
GEOGRAPHY
(AS OF TODAY)
U.S.-based leads only (due to regional privacy laws)
Global targeting available
Trusted by People Like You
Once you know their timeline, you can skip the small talk.
Jennifer Flanagan, VP of Marketing, AdtaxiOur eBook drove 2,000+ leads. But the timeline signals told us who to prioritize.
Jennifer Janes, Sr. Demand Gen Manager, DoiTWhen a lead shares their pain points, you can be confident they’re the right buyer—and know exactly how to start the conversation
Heather Appleman, Sr. Director of Commercial Marketing, Carrum HealthReady to Find Buyers Who Are Ready for You?
Don’t settle for vague leads. Use real, self-declared buyer signals to drive smarter conversations, clearer priorities, and real pipeline growth.